The world told us to innovate. To scale. To optimize. To monetize. Business schools taught us to find a need, fill it and maximize the margins. Design thinking taught us to empathize with users and build products around their pain points.

But somewhere along the way, a deep discomfort began to surface.

Why? Because even at its most empathetic, innovation is still human-centered. It’s still wrapped in the logic of extraction—just a little less harmful. And sustainability? It felt like asking how long we could survive while still doing damage, rather than asking how we could help life itself flourish.

We began to wonder: what if our models were asking the wrong questions?

What if the real task wasn’t to sustain the old systems, but to regenerate the conditions for life to thrive—for people, yes, but also for forests, fungi, rivers, pollinators and the atmosphere itself? What if innovation could be in service not just to growth, but to planetary health?

This was the seed for Carom’s growth.

We set out to design a new kind of framework—one that didn’t just center on human needs or business goals, but that worked in relationship with the cycles, systems and intelligence of the Earth. The more we mapped the needs of human and non-human life, the more we saw that business could be something different. Something alive.

From this emerged the Holistic Planetary Framework—a map of the five essential systems that all life depends on: habitat, biodiversity, food and water, climate, and knowledge. We developed archetypes to reconnect innovation with ecological roles. We built a scoring methodology to help businesses see where they stand—and how far they could evolve. And we designed the Regenerative Innovation Canvas to turn those insights into action.

Carom was never just a consultancy, or a toolkit. It’s a response to the moment we’re living through. A moment that demands new stories, new systems and new ways of being in business.

We exist to support the leaders, designers and visionaries ready to move from extractive to regenerative. From linear to circular. From separated to interwoven.

This isn’t about doing less harm. It’s about helping business become a force for healing.

We invite you to join us—not just to build a better model, but to become part of a living economy that works in rhythm with life itself.

Welcome to Carom.