Meet Woolly Clothing: Sustainable and Comfortable

This brand champions the principles of circularity in the fashion industry.

How many of the companies you shop with clearly state how and where their products are made? Do any immediately come to mind?

Well, some of the most popular sportswear companies, such as Adidas and Nike, have recently been exposed for using sweatshops to manufacture their clothing. 

If you don't wish to support companies that engage in unethical practices, there needs to be an enhanced spotlight on those companies that are open about how their products are made. 

We need a reliable source to seek sustainable alternatives so that we can become aware of the environmental impact of our clothing choices.

But, with an overcrowded market of cheap clothing that is easily accessible, how can one be expected to sift through and find one that meets standards that meet the circular economy?

Enter Carom. Our goal is to make these companies easier to find and support, creating a partnership that drives us to live in harmony with our planet. It's time to redefine what it means to fulfill the need for progress. 

What is Woolly Clothing?

Woolly Clothing is a brand that offers comfort and performance and champions the principles of circularity in the fashion industry.

Woolly Clothing focuses on providing clothing and activewear crafted from Merino wool, which is renowned for its unparalleled comfort, performance, and versatility. Their products cater to diverse needs while adhering to sustainable practices, from running to hiking, skiing to cycling, or simply enjoying everyday adventures.

Does Woolly Clothing meet our 4-step methodology?

What's being offered (goods and services)?

Woolly offers a range of clothing and activewear made from Merino wool, known for its comfort, performance, and versatility. These products include items suitable for various activities like running, hiking, skiing, cycling, and everyday wear.

Do they Serve a Human or Planetary Need?

Their initiative goes beyond meeting human needs; it also addresses planetary concerns. By utilizing natural, biodegradable, and renewable materials like Merino wool, the brand reduces reliance on synthetic fabrics that contribute to environmental pollution. This dual-purpose approach ensures superior comfort and contributes to a healthier planet.

How is the product used? What does it do?

Let’s take a closer look at Merino wool. 

Compared to Merino wool, other fabrics pale in comparison. Its inherent properties, such as moisture-wicking, temperature regulation, and odor resistance, make it ideal for various activities and environments. Merino wool ensures unmatched comfort and functionality for everyday wear.

What happens when this product reaches the end of its life?

One key aspect of choosing a circular fashion alternative is considering what happens when a garment reaches the end of its life. Unlike synthetic materials that linger in landfills for centuries, Merino wool naturally biodegrades, returning to the earth without releasing harmful microplastics, contributing to a more sustainable and eco-friendly lifecycle without harming the environment. This eco-friendly lifecycle ensures that every Woolly Clothing product contributes to a circular economy, closing the loop on sustainability.

Should you choose Woolly Clothing?

Our choices create the future of our planet. By supporting brands like Woolly Clothing that embrace circularity, we invest in quality and comfort and contribute to a more sustainable world. Whenever we choose sustainable alternatives, we contribute to an economy that gives back to the environment rather than destroys it. 

Woolly's products are Carom verified for three reasons:

As an everyday clothing option, they're essential rather than extravagant.

These products generate no waste, and they seamlessly integrate into the circular economy upon reaching the end of their lifecycle.

Discover more of Woolly's sustainable products on our marketplace by clicking here.

Our Mission

At Carom, our mission extends beyond merely endorsing sustainable products like Woolly. We're dedicated to fostering innovation towards circular, regenerative business practices. With every business we collaborate with, we conduct comprehensive business model analyses, curate compelling content across various platforms, and amplify their message to reach a broader audience.

Explore our Living Market

We're excited to unveil our online marketplace, showcasing visionary companies like Woolly. Now, accessing vetted sustainable products that resonate with your values and contribute to a brighter future for our planet is simpler than ever.

Each company featured in our marketplace adheres to our four-step methodology. When a business meets our criteria, the products they offer contribute to a thriving economy rather than posing harm to our environment.

Our aim is to facilitate the discovery and support of these companies, forging a partnership that encourages us to coexist harmoniously with our planet. It's time to redefine the notion of progress, advocating for producing less, producing better, consuming less, and consuming better.

Join us here and join the movement towards a greener, healthier, and more sustainable world. Through conscious choices, we can make a meaningful difference together.

Key Takeaways:

- Woolly Clothing champions circularity in the fashion industry, offering comfortable and sustainable clothing made from Merino wool.

- Their products meet Carom's four-step methodology, ensuring they contribute to a thriving economy and environmental sustainability.

- Merino wool's natural properties make it ideal for various activities and environments, offering superior comfort and functionality.

- When Merino wool products reach the end of their lifecycle, they biodegrade harmlessly, contributing to a circular economy.

- Supporting brands like Woolly Clothing promotes sustainable fashion choices and a greener future.

- Carom's marketplace features vetted sustainable products like Woolly, which also prioritize essentiality, waste reduction, and circular integration.

- Carom aims to redefine progress by advocating for producing and consuming less while emphasizing better choices for a healthier planet.

- Joining Carom's movement towards sustainability means making conscious choices for a greener, healthier world.